The Sporty Game: The High-Risk Competitive Business of Making and Selling Commercial Airliners, by John Newhouse (1982, Hardcover and Dust Jacket) First Edition First Printing - Published by Alfred A. Knopf, Inc. ISBN: 0-394-51447-5. 242 Pages which Include the Index.
This hardcover book is in good condition with the covers showing some fading from exposure to sunlight. The dust jacket shows wear due to age and handling. Also, includes the owners stamp, hand-written notes or markings and yellow high-lightings of important points of interest on numerous pages.
This book is a classic. It describes the changes in the late 1960's though the late 1970's in the airplane manufacturing business. If you want to know why we have two dominant airplane manufacturers and why the two we have today, this is the book to read. Newhouse describes why Lockheed's L1011 was a great airplane that nearly drove the company out of business, why the DC-10 was not such a great airplane and led McDonnell Douglas to stick to variants, why Airbus was able to find a hole in the market that no one else would exploit, and why Boeing not only survived the 1970's but grew stronger as a result.
This book has been in our family library for a long time. This is a CASH Sale only, No Checks. Can provide more pictures upon request. We can meet at a local "safe place" so you to review the book and then decide if you would like it. Thank you for looking and considering this book on Craigslist. Would consider shipping with buyer paying for the cost.
Book Size: 9.50” x 6.50” x 1.00” Approx.